VENDIMIA FOODS PRIVATE LIMITED logo

VENDIMIA FOODS PRIVATE LIMITED

SP NC

MANISH GUPTA

Bangalore, Karnataka, India

About Company

Graminway is a brand that was founded with the aim of offering healthy and flavorful food products inspired by traditional Indian recipes. They specialize in creating a range of millet-based mixes and snacks, sourced directly from the cultivation locations to ensure freshness and quality. The brand's founders, Anirudh Haritsa and Manish Gupta, combined their expertise in culinary arts and operations to develop a diverse portfolio of products.

Graminway's products incorporate the culinary legacy of Seoni Amma and Rama, who were known for their delicious homemade recipes. By adapting these recipes to suit modern lifestyles and incorporating influences from various regional cuisines, Graminway offers a taste of authentic Indian flavors.

The brand prioritizes the use of millets, an ancient grain that is rich in nutrients like fiber, iron, calcium, and zinc. All their products are free from preservatives, adulterants, and chemicals, ensuring a wholesome and natural experience.

In 2010, Anirudh Haritsa and Manish Gupta met as colleagues but became fast friends with their shared ambition to strike out on their own and make a difference to the world. But they needed a strong idea, a product to focus on. It was around this time that millets were taking over shelves in grocery stores with more people becoming health-conscious. People were buying them but were constrained to a limited number of dishes as they were still unaware of millet’s versatility. There was a market for millet-based mixes and snacks like ragi chips, oats chips etc. but no suppliers.

Anirudh, a professional chef, and Manish, an operations whiz, spotted an opportunity here to combine their skills. And they knew exactly how to make their idea a reality. Anirudh pulled out Seoni Amma’s recipes and sat down with his mother, Rama, to develop and adapt them to today’s busy lives.

Although Seoni Amma and Rama called Madhya Pradesh home, they had spent their lives in different parts of India, which inculcated their love for different cuisines. Being natural culinary enthusiasts they incorporated the cultures they were exposed to through the varieties of food.

Rama and Anirudh began experimenting with a few ingredients. After nearly two years of intensive R&D, Anirudh and Manish had their winning product portfolio.

Basic Information

Language english, hindi
Status non-organic
Nature Of Business Type Manufacturer, Traders, Retailer, Wholesaler, Exporter
No Of Employees 10
Legal Status Sole Proprietorship
Annual Turnover (In LAKHS) 90

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